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Presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans
Teaches students the foundations and functions needed to successfully market goods, services, and ideas to consumers
Presents professional development, customer service, and technology as keys to marketing success
Available Instructor’s Resources:
Instructor’s Manual (includes brief synopsis, key terms, ideas for class discussion, lecture aids, and other suggested approaches in teaching), Solutions Manual, Test Bank, Instructor Excel Templates
Copyright:
2017